Nearly 3.5m children play football each weekend! That’s a lot of dirty wet shoelaces coming untied each week, much to the annoyance of parents, coaches and referees alike when everything stops as a future star of the game hopelessly attempts to retie them in the freezing cold. Fortunately a couple of innovative “mumpreneurs” have come up with a nifty solution inspired by their own kids involvement in the game. They’ve called it the Laceeze Band and it simply fits around the boot and prevents shoelaces from coming undone, allowing training and matches to be free from shoelace interruptions. It’s simple brilliance.

Caversham AFC are proud brand ambassadors, which means that we get commission for each pair you buy using the CAV2018 code. The more people use the code, the greater level of commission the club receives. Everyone wins.

For more details or to order yours please visit https://www.laceeze.co.uk/#don'tstopthegame